Sunday, July 12, 2009

Sustainable tourism in Bulgaria

We've all heard of or been to places that have been ruined, or at least changed for the worse, by becoming popular tourist destinations. The concept of sustainable tourism is that it is tourism that is at least not damaging to and at best enhances the lives of the people who live there. Because it is an "in" concept right now, it is also susceptible to gross marketing manipulation. There is also the tricky issue that any place or person who becomes reliant on tourism may end up being less self reliant if tourism goes down in flames for either global or local reasons.

A couple of days ago here in Bulgaria we experienced how it really can work. We visited 2 Bulgarian Muslim sisters who fed us a delicious traditional meal in their home, sang some traditional songs, dressed up one of our members in a wedding outfit and explained wedding customs, and then demonstrated their weaving. In addition to their being paid for this, we bought some of their handicrafts.

Now this could be a dog and pony show where everyone was uncomfortable. It wasn't. They were so obviously proud of their traditions and we were so obviously interested in learning. And I really believe that when people see others taking interest in their skills and way of life, it increases their pride in those things. In addition these visits supplement but don't replace their income. It was truly a phenomenal experience and to me is sustainable tourism at its best.

I'll be posting some video when I get back.

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